Ace Hotel Benefits from Social Media and Branded Content in Short Films

This entry is part of 2 in the series Social Media Case Studies

Apparently the Ace Hotel didn’t pay anything to be featured in 3 short films (“Charley”, “Shave”, and “Lulu at the Ace”), which will be promoted by Killer Films and Social Media site Massify . It simply didn’t charge any fees for the filming to take place on its premises and also gave complete editorial freedom to the filmmakers. This was also the case for Hilton in “Up in the Air”, although in that film it did seem more like overt product placement.

Continue reading

Popularity: 94% [?]

The Future of Local Event at Internet Week New York, 2010

The Future of Local is a recurring event gathering digital marketing professionals to discuss trends, opportunities, and case studies around geo-digital marketing. This particular Future of Local event took place during and as part of Internet Week New York, 2010. The event consisted of 3 brief pitches on startups catering to local marketing, either for consumers as in the case of Continue reading

Popularity: 49% [?]