About Me

John Vasko

John Vasko

I’m a digital and social media strategist and consultant with more than 15 years’ experience developing and marketing brands via multiple media channels.

I’ve worked on websites and Internet projects as long as it’s been possible – helping companies launch sites, e-newsletters, blogs, community sites, create new content management systems, content strategies, and monetize products.

I’ve launched more than 15 digital media products, events, and content tools, each of which has resulted in new revenue streams or savings.

Recent Experience

In my recent role of Director of Digital Products, I was responsible for redefining the digital strategy for Questex Media’s travel group – from market research, concept, and development to market testing, launch, and beyond. I created value from both an audience and advertiser perspective by introducing:

  • blogging
  • videos, podcasting, multimedia
  • content sharing/user-generated content
  • content aggregation
  • utilization and integration of Facebook and Twitter
  • an industry-specific social networking site

Success came in the form of revenue growth to a figure exceeding 10X the previous year’s revenue and significant increases in audience engagement metrics. TravelAgentCentral.com and LuxuryTA.com are two of the key sites I worked on.

Currently I’m working on a project basis with Questex, helping to create a digital strategy for their beauty group.

I consider one of my greatest strengths to be my management style – both of projects and people. Throughout my career, I’ve skillfully managed teams of marketing managers, coordinators, producers, project managers, developers, editors, SEO specialists, and vendors to launch products on time.

My Interests

I’m an avid follower of trends affecting social media and advertising and I truly believe that we’re witnessing and actively participating in changes like no one on the planet currently has ever seen. It’s an exciting time to be working on Internet initiatives and part of the sea change.

When I’m not reading Tech Crunch, Mashable, NY Times Circuits, or another technology-related blog, I enjoy music as varied as 80’s New Wave, Radiohead, Interpol, Bebel Gilberto, and Opera. I also keep fit doing Pilates and taking our new miniature-dachshund pup, Romeo, on walks and to the dog park. I love taking and looking at photography and hope to one day become a “good amateur photographer”! You might see a few shots on this blog.

I reside in the Hell’s Kitchen area of midtown Manhattan with my partner of 5 years.

Follow Me

On this blog, I’ll highlight some recent work experiences and highlight current Internet and digital media trends I think are intersting or can help others. I welcome tons of thought and feedback from other bloggers, social and digital media professionals, or anyone interested, as I’m just getting started with this blog!

Twitter: http://twitter.com/johnvasko
LinkedIn: http://www.linkedin.com/in/johnvasko
RSS: http://johnvasko.com/feed/

Download My Resume

Download My Resume

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