Gmail Priority Inbox Separates Important Messages from the Rest

Just as Gmail has done a great job weeding out spam from our inboxes, they are now applying a different algorithm to separate the most important messages into what’s called a Priority Inbox. How do they determine what gets priority status? It’s partly based on which e-mail you read and respond to the most, which messages contain keywords that usually cause you to open them, and which messages are sent only to you. In the Priority Inbox, e-mails will be separated into 1) important and unread 2) starred and 3) everything else.

Continue reading

Popularity: 83% [?]

Ace Hotel Benefits from Social Media and Branded Content in Short Films

This entry is part of 2 in the series Social Media Case Studies

Apparently the Ace Hotel didn’t pay anything to be featured in 3 short films (“Charley”, “Shave”, and “Lulu at the Ace”), which will be promoted by Killer Films and Social Media site Massify . It simply didn’t charge any fees for the filming to take place on its premises and also gave complete editorial freedom to the filmmakers. This was also the case for Hilton in “Up in the Air”, although in that film it did seem more like overt product placement.

Continue reading

Popularity: 94% [?]

Can AOL Reinvent Itself with Hyper-local News Via Patch?

AOL and Yahoo were among the handful of panelists at The Future of Media event held in conjunction with Internet Week NY. Both of these companies, along with every other company represented minus one (Google), claimed they are now in the content game, in some way, shape or form. Yahoo was once synonymous with search and AOL with the ability to get online. Back when AOL started, getting online, search, and content—well, they were pretty much all the same thing.

Continue reading

Popularity: 80% [?]

Jet Blue Did the Right Thing.

Jet Blue’s former employee Steven Slater has become somewhat of a national hero. We can identify with getting so fed up with a job, you just lose it and go crazy. We identify with Steven Slater even though we know what he did was ultimately too much. We identify with him despite how unpopular airlines are these days.

Continue reading

Popularity: 19% [?]