Imagine a world where you have to go to certain search engines to find content from a particular publisher. To put it in other words, imagine having to go to alternative search engines to Google in order to find content from a particular publisher. Until a few months ago, there were no real alternatives to Google. And when Bing came along and surprised everyone with an attractive alternative, I for one, was happy. Competition is always a good thing, keeping people on their toes and making the service better and better. And I think this is already happening between the Coke and Pepsi okay maybe RC of search engines.
And then I read this on Mashable: Murdoch: Take Your Google Ball and Go Home
Rupert Murdoch is thinking about taking all of News Corp’s content and de-indexing it from Google. It would be available on Bing but there would be some sort of pay model or at least financial reward. You might think that this is a farce but it was reported by the Financial Times as pointed out in the FT article Microsoft and Newscorp eye Web pact
Microsoft has had discussions with News Corp over a plan that would involve the media company being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry.
In my opinion Murdoch is being lazy. Rather than coming up with a paid model for people to access his lousy, conservative newspaper sites, he’s stooping this this ridiculous tactic. I, for one, will not miss any NewsCorp content but then again I don’t represent the majority (at least not outside of New York). Ultimately, I think his plan will fail.
It is very sad that Microsoft is even thinking of participating in this ridiculous move. The excitement of having an alternative search engine that can give me alternative results or displays of results means nothing if I have to remember which search engine to go to to access the content I want.
Pathetic, pathetic move.
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