The New York Times Integrates Twitter with Times People

NYT ShareI haven’t read any reports on exactly how successful Times People, The New York Times attempt to build its community of readers, has been. But judging from the number of people in my address book (who were on it) and those of many others I’ve spoken to, it wasn’t exactly making a huge splash in social media circles. Well that may be about to change.

The New York Times must have just rolled this feature out this afternoon as I was just demonstrating in a meeting today how Twitter was not one of the share options at the bottom of each article on the times website. Well, I just notice a post by social media blog Mashable.

The New York Times Syncs its Social Network With Twitter
Sharing articles with existing TimesPeople friends is great, but what if you want to share or comment on an article with someone outside of TimesPeople? Today, TimesPeople users can link their Twitter accounts to their TimePeople accounts, thus gaining the ability to tweet directly from the New York Times website.

You can read the full post here.

I think this will be a boon for The New York Times’ Times People social networking site. Also, it always struck me as odd that Twitter was never one of the share options on the Times‘ site. For people who weren’t savvy enough to use a bookmarklet for one of the url shortening services, they would have to copy and past the link into Twitter or a Twitter desktop client. This will make it much easier to share and will also boost Times People and The New York Times‘ content.

I’ll be curious to see reports of how well this works for them. If you don’t have a Times People account, you can sign up for one here.

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