Got here just in time for Seth Godin‘s talk with a DD Latte in hand. Great Brooklyn atmosphere at the NYC Jelly – this week taking pace at at the NYC Treehouse – a great co-working space for designers at 33 Flatbush Ave.
Seth Godin, founder of Squidoo and author of multiple books on today’s business trends, begins by giving a little background on himself and how he has at times defined himself as an entrepreneur (Squidoo) and at other times as a freelancer (speaking engagements, etc). He mentioned that your grandmother probably wouldn’t understand what we do (at least the people at the Jelly). cfrm9eway6
Various Cycles of Our Economic History in Seth’s Talk
Eli Whitney era – the only way to succeed was to invent something (unless you were already rich)
Manufacturing and mass production. This cycle changed our world because before this everything we used was hand-made.
1940s- Advertising. The way you won was that if you were good at advertising, you could tip the scales in your direction. Everyone had manufacturing done by this point.
1990s – Fund it. Can you get the money to build it. AOL – how can we get money to build something that other people will have problems catching up to.
Now Era – Ship it (as in make it happen). People are ship are winning. People who don’t ship fail. It’s easy to look at the project and say it’s not ready.
Freelancer gets paid to work. An entrepreneur gets paid while they sleep. They use other people’s money to get things done and make something big. Seth was an entrepreneur while getting Squidoo up and going but he lets people better than him get it done. He’s a freelancer with respect to his speaking engagements.
How do you make things “ship”? Set deadline and make them happen. Confront the fact that you’re going to ship on time and on budget. Why don’t people “ship” on time. His theory is that there are 2 brains in your head the lizard brain (one that constantly doubts and goes conservative, the one that tells you that you’re going to get run over by a truck). And then their is the other brain on top that is about creativity and connecting with people and making things happen. The problem is that the lizard brain often wins.
No scarcity of capital. Just scarcity of people “shipping” – making things happen.
Quote from Seth:
I hope all of you are doing something that makes your grandmother feel uncomfortable.
A question and answer period was moderated by entrepreneur and Jelly founder Amit Gupta. Questions were received from the audience at the Jelly and via Twitter using the hastag #nycjelly. Seth’s talk was broadcasted live on http://jellytalks.yahoo.com/ but is not available in archive format.
I later talked to some really cool people at the Jelly and like it even more. A special shout out to Darrell Silver who runs the New York City Jellies. Check out his blog or follow him at @DarrellSilver or get specific NYC Jelly updates @jellynyc.
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